Why We Created the City Muse Campaign
There’s something quietly powerful about women who show up — every single day. In coffee-fueled meetings, on late-night solo drives, through quiet wins and chaotic mornings. These moments — the in-between, the not-so-perfect, the real — are what inspired our latest campaign: City Muse.
At Kissahh, we believe in designing clothes that move with you — not just physically, but emotionally and practically. That’s why we launched City Muse — to revisit and reintroduce some of our crowd-favourite pieces in a refreshed, more grounded light. This isn’t just about fashion trends or seasonal hype. It’s a reminder that good style should serve your lifestyle, not the other way around.
Each piece in this edit has proven itself time and again. So we thought: what if we told a new story around them — one that aligns with your daily rhythm? One that reflects your evolving journey and still feels just as relevant, one month or one year later?
Because classics never fade. They just evolve with you.
Meet the Muse: You
When we say you are the muse, we mean it. This campaign was built around the real-life women we see and admire — our customers, community, and even ourselves. You juggle responsibilities while nurturing your goals. You power through deadlines and still find time to daydream. You're figuring out adulthood (who isn’t?) and still managing to chase joy wherever you can find it.
We see your growth. We celebrate your softness and your strength — and we’re endlessly inspired by how you do it all in your own quiet, remarkable way. This campaign is simply a love letter to your journey — a soft nudge that your story matters and that your wardrobe should keep up with your pace.
A Personal Reflection from the Founder
As the founder and creative director, City Muse is deeply personal. It reflects my own environment, the pace of my days, and the emotional weight (and delight) of building a dream from the ground up. Some days, I feel like I’m wearing every hat — creative, leader, sister, friend — and I’ve come to realise that I’m not alone in this.
We may all walk different paths, but at the end of the day, we want the same things: peace, joy, and a little style to lift us along the way.
City Muse isn’t just a campaign — it’s a reflection of that shared journey.
The Pieces That Power Your Every Day
Let’s talk practicality. For example, the Wina Blouse, Charlotte Blouse, and Lija Pants weren’t just designed to be beautiful — they were made to work. With you, for you.
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Wina Blouse — Crafted from breathable linen with intricate embroidery details and a boxy silhouette that sits just right (no tuck-in drama). It’s effortlessly elevated, and yes, it’s fully lined.
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Charlotte Blouse — A cotton staple with a Parisian twist. The lace detailing gives it that little something, and the roomy cut makes it a layering dream.
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Lija Pants — Think 90s modern tailored with a twist. The front pleats, cotton-tencel blend, and adjustable cuffs? They give you movement, comfort, and style that adapts to you.
These aren’t just clothes. They’re tools to help you feel a little more pulled-together — even on the busiest of days.
Ready to Dress the Part?
City Muse isn’t just a campaign. It’s a reminder that your everyday life is worth dressing up for — even in the subtlest ways.
✨ Browse the collection
✨ Find your pieces
✨ Wear your story
Because your journey deserves pieces that keep up. And you deserve to feel like the muse — always.